David Cotton

Product Designer

‘Workflow first’ approach to user-centric design. Dedication to crafting elegant, frictionless, and intuitive experiences for customers regardless of the platform.

System-level thinker with vast experience in designing purpose-built features and services for desktop, web, and mobile, as well as helping to architect and stand-up entire ecosystems.

Product owner who can drive designs from conception through to completion.  Incredible track record for shipping products on time and within scope.

Great to have on a team, can wear many hats, and is incredibly collaborative and nice too.

Experience:

Antares

Sr Product Manager (January 2022 - Present)

Leading cross-functional teams to drive product development from conception to completion with a user-centric focus

  • Collaborating with designers and developers to design and deliver innovative solutions.

  • Utilizing deep industry domain expertise and data-driven analysis to continuously refine our products and meet the needs of an evolving and inspiring collection of personas.

AVID

Lead Product Designer (January 2022 - March 2024)

Drove a strategic vision to court and acquire a new generation of musicians and creators by crafting innovative new products, features, and services that appealed to these new persona.

Applied a persona-driven, user-centric design approach to prototype, wireframe, and validate new capabilities.  Gathered technical requirements, wrote definition, and led the SCRUM team(s) efforts along with other cross-functional groups as the product owner, taking these ideas all the way from conception thru completion.

  • Created the Sketch Window in Pro Tools, along with the companion iOS application, to bring non-linear editing to the ecosystem in a clever and unique fashion.

  • Designed and drove the development of the GrooveCell and SynthCell plug-ins to bring simple yet powerful synthesis and rhythm programming to all Pro Tools customers

  • Released the Pro Tools scripting SDK, an open, language independent API that gives users access to control the application for performing tasks automatically.

  • Pro Tools to Sibelius interoperability allows bi-directional communication between these two flag-ship Avid products.

Sr Principal Product Designer (March 2015 - December 2021)

Made Pro Tools the most full-featured audio application by adding innovative new capabilities or by identifying workflow deficiencies and providing best-in-class solutions.

  • Designed features, captured requirements, wrote definition, and drove SCRUM team activities.

  • Interfaced with customers, studios, a large well-curated beta community, and partners, while also leveraging decades of industry experience and resources, to help identify new strategic innovations to bring to market and legacy pain-points to address.

  • Responsible for countless features, such as: ARA2.0 support and Melodyne integration, Clip Effects, Ableton Link support, EQ curves, Continuous music creation, and retrospective MIDI.

LeapFrog

Producer (September 2006 - March 2015)

Designed software applications and services for connecting web-enabled toys and devices to the Leapfrog ecosystem.

  • Designed and defined requirements for the ‘Leapfrog Connect’ application (which has become the longest running product in the company portfolio due to the innovative plug-in architecture).

  • Prototyped and user-tested all designs for software, services, and interactive content using HTML/CSS/JS or Flash/Actionscript.

AVID

Test Engineer (September 2004 - September 2006)

Using the assets acquired from Rocket Network, helped to develop the ‘DigiDelivery’ internet appliance for network and internet based media distribution and sharing.

  • Validated the correct/best server hardware for OEM.

  • Validated both client-side and server-side software.

  • Eventually joined the plug-in group and helped design and validate a plethora of Avid audio plug-ins.

Rocket Network

Test Engineer (June 1999 - June 2004)

Helped to build a dynamic system to allow musicians to collaborate on projects over the internet. It was a classic start-up roll where everyone wore lots of hats.

  • Blackbox testing of the Rocket Network server and client application.

  • Client integration testing with host software DAWs by: Steinberg, Emagic, MOTU, and Avid.

Recording Studio Work:

Infinite Studios

Mix/Recording Engineer (January 1998 - January 1999)

Small commercial recording facility specializing in rap and hip-hop.

Studio880

Assistant Mix/Recording Engineer (January 1997 - January 1998)

Big commercial recording studio. Rock and pop!

Contact

Email: Daveyc@sonic.net

Phone: 5103676979

LinkedIn: Daveyc

Portfolio: Design Showcase

Web: Soar, Loser

Skills

Product Design

Product Ownership

User Experience & Interface Design

Product Strategy & Growth Design

Mobile, Desktop, and Web Design

Agile Methodology

Wireframing and Prototyping

User Testing, Validation, and Research

Wares

Figma

Sketch

Adobe CC (Ps, Ai, Pr, Id)

Coda (HTML/CSS/JavaScript)

Office, Keynote, Miro, etc…

Other Interests

Making Music

Climbing Rocks

Empty Nesting

Practicing Yoga

World Building

Snowboarding